Task 3 - Glossary key terms

An independent company- A company not owned by anyone else

Conglomerate- A number of different companies that are grouped together to form a whole company. For example Disney. 

A monopoly- One company with ownership over lots of other companies. For example Bauer Media.

An Oligopoly- Company controlled by a small group of firms.

Globalisation- Growth of a company to make it global/worldwide. 

Cross media ownership- Where one company owns more than one form of media e.g radio & TV. For example Capital FM with their website TV channel and Radio station.

The 'advertising cake'- Advertising industry cut into many different sections e.g a shopping centre.

A franchise- Permission granted to a company allowing them to carry out specified commercial activities.

A merger- A combination of two companies into one. T-mobile and Orange formed together to make EE this is an example.

A takeover- Where the company is publicly traded.

Media convergence- the tendency for different technological systems to evolve towards performing similar tasks.